Applied Grit.
Noah Grossman, founder of Applied Grit

People & Ops for owner-run trade companies

Your shop is losing jobs you never see.

I'm Noah Grossman. I'm a fractional People & Operations Lead — owners hire me part-time to fix hiring, onboarding, and follow-up systems. I find the leaks, and I put a price on each one.

Who it's for

Owner-run local service companies — HVAC, plumbing, electrical, roofing, garage door, landscaping, cleaning, moving, auto repair — big enough to run crews and have a phone that rings all day.

The fit: owner-run shops running crews, roughly 15–60 staff.

The Leak Audit

$497 flat.

Twenty minutes of your time. Forty-eight hours of mine.

Proof

In my current seat I helped nearly double customer retention in three weeks by fixing the save process. That's real money walking back in the door, not theory.

Calls that ring out after hours. Estimates that never get a second touch. A new hire who quits in month two and takes your training money with him. Customers who cancel on the first call because nobody knew how to keep them.

The Data Call

20 minutes. I ask, you answer from memory. No prep, no homework, no access to your systems.

The Outside Check

I test your shop the way a customer does: I call after hours and at lunch, I time your web form's response, and I read your last 90 days of Google reviews looking for the patterns your customers are already naming.

The Leak Pricing

Every leak I find gets priced from your own numbers — conservative ranges, labeled as estimates.

The Report

One page: the leaks, what each one costs, the fixes in order. We walk through it together on a call, and the report is yours either way.

If we already spoke and you're ready, here's the Leak Audit:

Pay $497 — get the Leak Audit

Paid by card, on the spot. No retainer, no contract. If there's no leak worth fixing, I'll tell you that straight.

If you want the leaks fixed with you

The audit is the front door. Here's what comes after it, if you want it:

Leak Audit

$497 flat

A 20-minute call and a one-page report that prices each leak.

Diagnostic

$750–$1,500

Two weeks. I find the root cause and hand you a fix plan.

Core Retainer

$2,500/mo

About 5 hours a week. I put the fixes in with you.

No pressure to go further if you'd rather fix the list yourself.

Portrait of Noah Grossman

Who I am

I'm Noah Grossman. I founded and sold two service companies, and I hold an M.S. in I-O Psychology — the people side of business. I run retention for a living.

I'm a fractional People & Operations Lead — owners hire me part-time to fix hiring, onboarding, and follow-up systems. Applied Grit is my People & Ops practice for owner-run trade companies.

I work with owners here in Northwest Arkansas. The audit is a phone call and a written report, so I work with owners beyond Arkansas too.

Talk to me

If we already spoke, or you want to ask a question before you pay, call or text. I'm Noah — this is my line.

Pay $497 — get the Leak Audit